What are the benefits for a marketer of using a project tool?

Do you still use spreadsheets or Excel files to track the progress of work? Welcome to 2023, marketer. It’s time to do things differently and above all more efficiently with a project tool.

You can boost your productivity and efficiency with a project tool that not only keeps track of the status of your marketing projects, but also simplifies recurring tasks and the collection of information such as time registration.

A project tool is a software program that allows teams and individuals to plan and track projects in real time. They can also collaborate directly in it. Among other things, it helps you plan and run campaigns, assign work to others and meet deadlines.

If that sounded like a dream and you still use spreadsheets or manage your projects in word or in the well-known blue To Do booklet, then it’s time to wake up and get to work.

Why a marketer should use a project tool?

Numerous project tools are available. We will discuss why we think that you as a marketer will benefit from Getscope later in the article. First, the general benefits of a project tool. It not only helps teams work better, faster and smarter. Here are some benefits to consider:

Improved collaboration

Imagine having a central place where all communication, approvals and documentation for a marketing project are located. And that place is then accessible to every team member, so contacting a colleague for necessary documents is no longer necessary. That would make working together a lot easier, wouldn’t it? And it also ensures that team members can focus on tasks without being unnecessarily disturbed by team members. Win win!

You can make this a reality with a project tool. Team members are always aware of progress and work together seamlessly.

Improved visibility

Team members can see exactly how the status of the marketing project and underlying tasks are progressing. This helps to detect any delays and to take over tasks if someone else gets stuck. As a result, the deadline is not jeopardized.

Reporting becomes easier

With project tools you can easily create reports on performance. For example, we have built a feature into Getscope that allows you to keep track of your hours. As a project leader or manager, you make a printout of this and then discuss it with your customer.

Better file management

As a marketer, you often rely on multiple resources. For example, you have brand guidelines that you have to adhere to, agreements have been made with the assignment or employer and you have reports and other data that you may need to take into account.

Instead of having to keep searching for those files in your overcrowded mailbox or folders on your computer, you want to store them in a central place that you and other team members can access. A project tool takes care of that. When starting a marketing project, you add all relevant resources. These are available to everyone and that in turn ensures that you work more efficiently.

When is an ideal time to implement a project tool as a marketer?

If your team is always busy, you are regularly asked to forward some documents and you sometimes catch yourself miscommunicating, it is time for a project tool. It may never seem like a ‘good’ time to change the way things work, but believe us, the benefits outweigh the challenges and you will save valuable hours.

There are two moments when the implementation of a new tool is smart:

● During a low season for the marketing team

● While planning next year’s marketing initiatives (usually in November or December)

These are the reasons why you choose Getscope as a marketer

When you’ve decided to go for a projecttool for your next marketing project, a lot comes at you. The number of available project tools alone is overwhelming. From major players that cost you hundreds of euros per month to the new tools that have just come on the market and still contain some bugs.

We would like to explain to you why we think you will benefit from our project tool. We then leave the choice to you. Here are reasons why other marketers choose us:

Getscope is built by experienced project managers

The founders of Getscope are not developers who saw opportunities and cleverly responded to them. No, Getscope was built by experienced project managers who have worn out quite a few tools to manage their marketing projects. Everything that was not right about those project tools is processed in Getscope. And we left out everything that was superfluous.

Easier to work with than with other tools

Because we have omitted all unnecessary functions and only added features that work to your advantage, you work up to 5x easier with our project tool than with those of competitors. Every addition has been thought through. A good example is the ‘scale-up button’, you start your marketing project small and with the push of a button you switch to other formats as soon as your project grows in size.

Another advantage is the dashboard. From one central dashboard you can monitor all progress and plan your team’s workload with our clear built-in resource planning tool. A tool within a tool. It doesn’t get any easier than that.

Usecases for specific teams

At Getscope, we understand all too well that implementing a new tool is no small feat. And then you also have all those options, how do you know what you do and don’t need? We have also thought about that. You choose our marketing usecase for the marketing project, the tool only loads the features you need.

By only adding the necessary functions per type of project, you work more efficiently and deliver higher quality end products.

Experience it for yourself with our free trial

The benefits, usecases and reasons to choose a project tool for your next marketing project. It’s all been discussed. But sometimes it’s just better to experience something for yourself.

To introduce marketers to our project tool, we have created a free trial period. Try Getscope for free for 30 days now. Don’t like it? Then just cancel without obligation.

Can we challenge you? Start your trial period and work according to our project schedule for 30 days. We are sure that you will make more progress than a month without a tool. Let’s go!